What Is On-Page SEO?
On-page SEO refers to the actions taken by marketers and webmasters to optimize individual webpages, including copy and HTML. It’s a cornerstone of all SEO success. By making adjustments to on-page elements, companies can increase their chances for ranking for keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms.
Common on-page elements to focus on include:
Meta description, meta tag and title tag optimization.
Image alt text.
HTML headings (H1-H6 tags).
URL strings.
Internal linking structures.
Schema markup
Featured snippet optimization.
The Difference Between On-Page and Off-Page SEO
On-Page SEO Services
Our on-page SEO services come in all shapes and sizes. They can be purchased à la carte, custom-quoted for unique projects, bundled into a complete SEO strategy or folded into your rolling content strategy.
Our SEO expert may recommend services that include, but are not limited to:
- An in-depth SEO audit.
- Advanced keyword research.
- Blog writing and optimization.
- Landing page writing and optimization.
- Copy and content refreshes.
- Creating and updating product descriptions.
- Technical on-page site audits and error remediation.
- Site health checks.
- Website SSL setup.
- Metadata optimization.
- Link structure analysis and adjustment.
- Conversion rate and mobile optimization.
- Analytics tracking.
Each SEO service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.
